Hollywood is known to generate a great deal of controversy during election seasons.
Over the course of the 2008 and 2012 Presidential elections, we saw a massive spike in both social media campaigns, and celebrity campaigns from the Democratic Party.
These campaigns featured many ‘household names’, in an effort to engage the millennial generation, and secure their turnout on election day. The idea behind this type of campaign strategy is simple: if a voter’s favorite celebrity endorses a candidate, the voter will support him/her out of a desire to be connected to the famous.
Whether voters end up agreeing with the political views of their favorite actors/musicians or not, the mainstream media has always done its job in making sure we get their messages.
Although this strategy seems genius in many ways, a CBS poll conducted in September of 2008 reveals that: “78 percent of people expected celebrity endorsements to have no affect on the election, while nine percent said endorsements would make people less likely to vote for a candidate.”
Here at SoCawlege, we’ve compiled a list of 5 celebrity Presidential endorsement fails that help explain the CBS poll results. Enjoy.